The Story of Stuff

Tides Foundation, Funders Group for Sustainable Production and Consumption and Free Range Studios present “The Story of Stuff”, a 20-minute long animated video on capitalist production. Using simple language this short video manages to answer complicated questions.

Accumulation of capital is fundamental for capitalist production. However, since the resources on the planet are finite, the accumulation of capital cannot be endless. This generates an ideological and economic oxymoron. But how is this systemic oxymoron expressed in our daily lives? What does its linear logic (vice versa sustainable, circular logic) mean for our social and natural environment?